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China's largest air conditioner production base of green fluorine-free environment and China's largest export base --- Air Conditioning Electric Industrial Park, Zhongshan, Shenzhen Bao in the Pearl River Delta, Zhongshan City, declared completed. The industrial park covers an area of more than 500 acres, 300 million dollar investment, the annual production capacity of 3 million sets of air-conditioning. Together with the industrial park highlights the people in front of the Chinese home appliance industry legend Deng meters high. When years of professional managers, why Nianyuhuajia Deng m high to today's management team would also like chicago jersey to pull up once again into the field of household appliances? Why should it seem to be more brutal competitive environment in 2003 chose to enter air-conditioning industry? Reporter tried to solve this mystery.
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Has been circulated in the household appliance industry emerged six million units last year, air-conditioning inventory information has been confirmed. According to preliminary estimates, in 2002 the amount of China's air-conditioning products in stock up to 110 billion, stock prices decline as much as 1.93 billion loss. Air-conditioning manufacturers high inventory of all cash flow is bound to tighten the chain, some companies due to inventory tying up capital, a direct impact on the development of new products this year, and the air-conditioning market. For repatriating their capital, a small number of air-conditioning manufacturers have already begun ahead of schedule in order to engage in promotional activities in the form of slightly lower prices. As the inventory is too large a number of air-conditioning companies today have no funds for new research and development, many enterprises have not so far in this year's new products, the situation very difficult. No new product is not available at a competitive advantage, market position, will be very passive.

The one hand, raw material prices, the other hand, the intensity of market competition, not weakened, air conditioner market this year, there is indeed a good show to watch. The "deep treasure" air-conditioned environment is in such a decline in health.

Zhongshan, Shenzhen Bao Electrical Appliance Manufacturing Co., Ltd. Deputy General Manager, China Jianhua, general manager of marketing analysis corporation "deep treasure" of the market environment facing, said the final analysis, this is the air-conditioning industry faces the challenges of the market and consumers, the National 6 million sets of air-conditioning inventory, production capacity 30 million sets, as well as smoke-like "shuffling" argument, as well as not tell Tao unknown "price war", chicago jersey these problems show? Shows that China's economic wave-shaped micro-and macro-control imbalances reflect and air-conditioning market anomalies and irregularities. Because the air conditioner market are not standardized, a lot of fake and shoddy products, brands vary greatly, and the price war a dozen, these problems become more prominent, and very conducive to the formation of consumer confidence to consumers.